Privacy Policy

Last updated: 28 June 2026

This Privacy Policy explains how Richard de Laat / NewKetoFatBlaster ("we", "us") collects, uses, and protects your personal data when you visit newketofatblaster.com or purchase our products and services. We are committed to protecting your privacy in accordance with the Swiss Federal Act on Data Protection (nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Who Is Responsible for Your Data

Data controller: Richard de Laat, NewKetoFatBlaster, Riehen, Switzerland.
Contact: richard@newketofatblaster.com

2. What Data We Collect

We collect the following categories of personal data:

Name and email address — when you subscribe to our newsletter or purchase a product.
Payment data — processed by ThriveCart; we do not store card details ourselves.
Usage data — pages visited, time on site, clicks, collected via analytics tools (see section 6).
Cookie data — as described in section 7.

3. Why We Collect It (Legal Basis)

Newsletter: Based on your explicit consent (checkbox at sign-up). You can withdraw consent at any time.
Course and coaching delivery: Necessary for the performance of a contract with you.
Analytics and marketing: Based on legitimate interest in understanding how visitors use our site, subject to your cookie consent.

4. How We Use Your Data

To deliver your purchased course or coaching programme.
To send you the newsletter and free resources you signed up for.
To process payments securely via ThriveCart.
To analyse site usage and improve our content and marketing.
To comply with legal obligations.

5. Data Processors (Third Parties)

We share data only with the following trusted processors, each under a data processing agreement:

Flowlu — CRM and lead management. Your name and email are stored when you subscribe to the newsletter.
ThriveCart — payment processing and course delivery. Processes payment and student data.
Consently — cookie consent management.
Meta (Facebook) — advertising pixel, subject to your cookie consent.
TruConversion — conversion tracking and heatmaps, subject to your cookie consent.

We do not sell your personal data to any third party.

6. Analytics and Tracking

We use the following tools to understand how visitors use our site. These tools are activated only after you give your consent via the cookie banner:

Facebook Pixel — tracks conversions and enables retargeting advertising on Facebook/Instagram.
TruConversion — records session behaviour (heatmaps, click maps) to help us improve the site.

7. Cookies

Our site uses cookies — small text files stored on your device. We use:

Essential cookies — required for the site to function; no consent needed.
Analytics and marketing cookies — only placed after you accept via the cookie consent banner (Consently).

You can change your cookie preferences at any time by clicking the cookie settings link in the footer.

8. How Long We Keep Your Data

Newsletter subscribers: Until you unsubscribe, after which your data is deleted within 30 days.
Course and coaching records: Retained for 7 years for accounting and legal purposes.
Analytics data: As per the retention settings of each tool (typically 12–26 months).

9. Your Rights

Depending on your location, you have the right to:

Access — request a copy of the personal data we hold about you.
Correction — ask us to correct inaccurate data.
Erasure — ask us to delete your data ("right to be forgotten").
Portability — receive your data in a structured, machine-readable format.
Objection — object to processing based on legitimate interests.
Withdraw consent — unsubscribe from our newsletter at any time; withdraw cookie consent via the banner.

To exercise any of these rights, email us at richard@newketofatblaster.com. We will respond within 30 days.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS. Payment processing is handled entirely by ThriveCart and is PCI-DSS compliant.

11. International Transfers

Some of our data processors (Flowlu, ThriveCart, Meta, TruConversion) may process data outside Switzerland or the EU/EEA. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page shows the most recent revision. Continued use of the site after changes constitutes acceptance.

13. Contact and Complaints

For privacy questions or to exercise your rights, contact:
Richard de Laat — NewKetoFatBlaster
Riehen, Switzerland
richard@newketofatblaster.com

If you are located in the EU and believe we are processing your data unlawfully, you have the right to lodge a complaint with your local data protection authority.